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BRAND & VISUAL DESIGNERTaking new projects

Make choosing youfeel like havinggood taste.

There is a quiet pleasure in finding something first.A place. A chair. A name you can’t wait to pass on.

I design identities, editorial and websitesthat give people that feeling.

Leonis Collection catalogue cover: an arched doorway onto a pool.Noor Studio catalogue: Bahja, for the Long Hour. Fauteuil Bahja, Canapé Meknès and Méridienne Ourika in walnut, palm fibre and velvet.Made to Last, poster three. LAST in red Helvetica beside a specification table.Made to Last poster: concentric primary circles over a rule of vertical bars.
The Leonis business card in a gloved hand against oxblood.Luggage tag in ivory with the gold lion mark, resting on folded linen.The Noor Studio site on a laptop, in hard Moroccan sunlight.Metanoia poster: a hooded figure carrying a lantern at dusk.
00 · STATEMENT

The first one is easy.I design for the hundredth.

11+
BRANDS DELIVERED
03
DISCIPLINES
  • Brand identity
  • Editorial
  • Web design

Identity, editorial and the websites that carry both, for founders who will outgrow the first version. Eleven brands so far, between the agency and my own clients. Most left with the tokens, the type scale and the rules to keep going without me.

Anyone can make the first thing look good. The hundredth gets made by someone else, in a hurry, on a Tuesday. A system is what makes that one look like yours too.

The long version
01 · SELECTED WORK

The work.

Three projects. A different problem under each.

The rest of the work
Leonis Collection catalogue cover: an arched Moroccan doorway onto a pool, under the line The art of being expected.
01 · Identity · Editorial · Print

Leonis Collection

A hospitality house that needed to sound like a private address, not a hotel.

Noor Studio catalogue: Bahja, for the Long Hour. Fauteuil Bahja, Canapé Meknès and Méridienne Ourika in walnut, palm fibre and velvet.
02 · Identity · Editorial · Web

Noor Studio

A Marrakech furniture house, built to be read at arm’s length on a phone.

Made to Last, poster two. Bauhaus 1919: concentric primary circles over vertical bars, with the line form follows function.Made to Last, poster three. Swiss International Style: LAST in red Helvetica, a spec table, and the line Clarity is respect.Made to Last, poster four. Grunge 1994: photocopied collage, acid green marker and torn halftones.
03 · Editorial · Typography

Posters

A series arguing that good design outlives the decade that made it.